Learning Support
Plain-Language Glossary
Use this page when a business, marketing, content, accessibility, or massage term is unfamiliar. Definitions are written for quick understanding and link back to the learning areas where you can go deeper.
Affiliate marketing
A marketing arrangement where a person or publisher may earn compensation after referring a customer or qualified action through a tracked link or code.
Audience
The group of people a message, product, service, or piece of content is intended to reach and help.
Authority
Trust and credibility built through useful, consistent expertise, evidence, experience, and responsible communication.
Call to action (CTA)
A clear prompt that tells a visitor what they can do next, such as read a guide, join a list, contact a business, or purchase a product.
Content strategy
A plan for what content to create, who it is for, why it matters, where it will be published, and what useful action it should support.
Conversion
A desired action completed by a visitor, such as joining a list, requesting information, registering, or completing a purchase.
Contraindication
A condition or circumstance that may make a massage technique inappropriate or require modification, postponement, or referral.
Digital marketing
Using digital channels such as websites, search, email, social platforms, content, and advertising to reach and communicate with an audience.
Digital product
A product delivered electronically, such as a guide, workbook, template, course, audio program, or downloadable resource.
Dropshipping
An ecommerce fulfillment model in which a seller markets products while a third-party supplier ships orders to customers.
Email marketing
Permission-based communication with subscribers by email for education, updates, relationship building, offers, and customer support.
Ecommerce
The buying and selling of products or services through online systems.
Print-on-demand (POD)
A fulfillment model where an item is produced after an order is placed rather than being stocked in advance.
Responsive design
A website design approach that adapts layout and content for different screen sizes, including phones, tablets, and computers.
Transcript
A written text version of spoken audio or video content used for reading, reference, search, and accessibility.
UGC
User-generated-content style creative work made for brands or campaigns. Paid arrangements should clearly define compensation, usage rights, deliverables, and disclosure requirements.
Visibility
How easily an audience can discover a person, business, resource, product, or message.